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Woven from Vision

With over two decades worth of experience, Exciting Fashions has become a well-established name in the world of Schiffli embroidery with its consistent and flawless execution. We believe quality and quantity should go hand in hand, which is why we offer this inherited craft in volumes that define modern luxury and fashion.

The Beginning of Exciting Fashions

Our Origin Story

Exciting Fashions was founded by the Bhatia family with a simple goal to make quality embroidery accessible, customizable, and precise. They noticed a clear gap in the market where designers struggled to get their signature embroidery patterns made just the way they envisioned.

To bridge this, the Bhatias built a mill equipped with advanced Swiss Schiffli machines that bring intricate designs to life with accuracy and consistency. Whether it’s a small, personalized motif or a bulk order of 100 meters, every design can be digitized, produced, and even patented for exclusivity.

Exciting Fashions began as a family initiative to empower creative expression. However, Today it has grown into a leading embroidery house known for its technology, precision, and craftsmanship redefining how India creates and customizes embroidered fabrics.

Global Scale Adoption

Over the years, Exciting Fashions has grown its reach far beyond India, with our Schiffli embroidery and custom textiles now being recognized across global fashion markets.

Our fabrics are proudly part of collections for several renowned international labels, including those in the circles of Loft, Ralph Lauren, Next, Talbots, Express, Lane Bryant, Ann Taylor and many more. Each buyer is a reflection of our steady commitment to quality, innovation, and global craftsmanship.

GPO Artistry

High-precision GPO embroidery, utilizing advanced Swiss Schiffli technology to create intricate, free-standing lace with engineering accuracy.